Google
chairman: 6 predictions for our digital future
(CNN) -- Google Chairman Eric Schmidt has been thinking a
lot about our digital future. Maybe that's not a big surprise for a man whose
company has played a major role in shaping our 21st-century lives, from how we
find information to how we use our phones.
It's that role, perhaps, that has made Schmidt's
new book, "The
New Digital Age: Reshaping the Future of People, Nations and Business," so
widely anticipated.
The book, out Tuesday, is co-written
with Jared Cohen, a former U.S. State Department terrorism adviser who now
heads up Google Ideas, the company's think tank. In it, the authors consider
what our world will be like when everyone on Earth is connected
digitally.
A universal Web, the authors say, will
be an inevitable outcome of a world that's increasingly being driven by technology.
But instead of an ominous sci-fi vision of a planet run by robot overlords,
they envision a world that will be shaped, for better or worse, by us.
"This is a book about technology,
but even more, it's a book about humans and how humans interact with,
implement, adapt to and exploit technologies in their environment, now and in
the future ...," they write. "For all the possibilities that
communication technologies represent, their use for good or ill depends solely
on people. Forget all the talk about machines taking over. What happens in the
future is up to us."
Here are six predictions Schmidt and
Cohen make about the future of the Web:
Online privacy classes will be
taught alongside sex education in schools.
"Parents will ... need to be even more involved if
they are going to make sure their children do not make mistakes online that
could hurt their physical future. As children live significantly faster lives
online than their physical maturity allows, most parents will realize that the
most valuable way to help their child is to have the privacy-and-security talk
even before the sex talk."
Conversely, they say, "Some parents will
deliberately choose unique names or unusually spelled traditional names so that
their children have an edge in search results, making them easy to locate and
promotable online without much direct competition."
The rise of the mobile Web means the
entire world will be online by 2020.
"What might seem like a small jump forward for some
-- like a smartphone priced under $20 -- may be as profound for one group as
commuting to work in a driverless car is for another," they write.
"Mobile phones are transforming how people in the developing world access
and use information, and adoption rates are soaring. There are already more
than 650 million mobile-phone users in Africa, and close to 3 billion across
Asia."
One example they cite of how mobile is already changing
lives: Congolese fisherwomen who used to take fish to the market, only to
sometimes watch their catch spoil, now leave their fish in the water and wait
for calls from customers.
News organizations will find themselves
out of the breaking-news business, as it becomes impossible to keep up with the
real-time nature of information sources like Twitter.
"Every future generation will be able to produce and
consume more information than the previous one and people will have little
patience or use for media that cannot keep up," the authors say.
"News organizations will remain an important and
integral part of society in a number of ways, but many outlets will not survive
in their current form -- and those that do survive will have adjusted their
goals, methods and organizational structure to meet the changing demands of the
new global public."
Online "cloud" data storage
will continue to emerge as the norm, and that's going to radically change how
we view privacy.
"The possibility that one's personal content will be
published and become known one day -- either by mistake or through criminal
interference -- will always exist. People will be held responsible for their
virtual associations, past and present, which raises the risk for nearly
everyone since people's online networks tend to be larger and more diffuse than
their physical ones," they write.
"Since information wants to be free, don't write
anything down you don't want read back to you in court or printed on the front
page of a newspaper, as the saying goes. In the future, this adage will broaden
to include not just what you say and write, but the websites you visit, who you
include in your online network, what you 'like,' and what others who are
connected to you say and share."
As the Web expands, revolutions will
begin springing up in nations with oppressive governments "more casually
and more often than at any other time in history."
"With new access to virtual space and to its
technologies, populations and groups all around the world will seize their
moment, addressing long-held grievances or new concerns with tenacity and
conviction. Many leading these charges will be young, not just because so many
of the countries coming online have incredibly young populations ... but also
because the mix of activism and arrogance in young people is universal."
More people will use technology for
terror. But a Web presence will make those terrorists easier to find, too.
"Many of the populations coming online in the next
decade are very young and live in restive areas, with limited economic
opportunities and long histories of internal and external strife. ...
Terrorism, of course, will never disappear, and it will continue to have a
destructive impact," the authors write.
"But as the terrorists of the future are forced to
live in both the physical and the virtual world, their model of secrecy and
discretion will suffer. There will be more digital eyes watching, more recorded
interactions, and, as careful as even the most sophisticated terrorists are,
even they cannot completely hide online."
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